The advertising world is aflutter over the news of Proctor and Gamble Co. (P&G) "reviewing" its relationship with advertising agency BBDO for Gillette's shaving, deodorant, and body wash business in North America. That means that other advertising companies will "pitch" … [Read more...] about Shades Of "Mad Men" – P&G Begins "Review" Of Gillette Advertising
I admit it, I'm not a big fan of vintage razors. I will grant you that for the most part they're built very well and there are tons of them still around, easily found in internet auction sites, antique stores, and grand parent's bathrooms. But--speaking for myself--there are … [Read more...] about 2 Vintage DE’s For The Beginner
After the recent post on face freezing shaving creams and soaps I decided to turn my attention to cooling aftershave balms as well. A cooling aftershave splash is easy--throw in enough alcohol and you'll get the cold kick. Of course these products--the AV's, the Osage's, the … [Read more...] about 3 Face Cooling Aftershave Balms
The Harvard Review had a recent article on how Proctor & Gamble's Gillette division used "reverse innovation" to bring a new, inexpensive razor to India--the Gillette Guard. You can read the whole thing at the link but let me summarize: … [Read more...] about Gillette's Plan For Dominating The World: P&G, Reverse Innovation, And The Gillette Guard
https://www.youtube.com/watch?v=3R9NC7j8dVg You've probably seen the Dollar Shave Club video. It's a great video, and by some accounts a genius marketing strategy. But does the "steak" meet the "sizzle?" By coincidence I received a sample of the two blade razor and cartridges … [Read more...] about Dollar Shave Club: How F**king Great Is It?