Sharpologist.com was developed as an evolutionary step from mantic59’s YouTube shaving videos and original blog. The “shave tutor” videos, as they are known, have become the seminal “how to shave” videos, with over nine million views and over 30,000 YouTube subscribers.
Sharpologist.com launched in October, 2011 with the help of a digital media company with almost 20 years of online publishing experience.
The “mantic59” videos and Sharpologist have been referenced by a number of digital and print mass media, including:
- The Wall Street Journal (who called Sharpologist “…a kind of online shaving bible…“)
- Money magazine
- The List (syndicated television)
- The Milwaukee Journal/Sentinel
- Florida Today
- New Zealand Herald
|Top Medium Rectangle||300×250||$7.50|
|Bottom Medium Rectangle||300×250||$5|
Note that CPM above refers to “Cost Per Mille”–in other words the price per thousand impressions (think of an impression like a pageview). There is a minimum of 30,000 impressions (anything less just gets “lost in the noise”).
Cost-per-click and other display options (including exit intent) options are also available. A lower-cost 300×100 location is available for artisans and small businesses. Inquire for rates.
The rates above are for single-month, single-location campaigns: longer term and/or multi-location campaigns enjoy significant discounts. Several easy-to-understand advertising “packages” are available, please ask for details. Sophisticated ad software is used that can target the best demographics for you (for a small surcharge). Animated displays are possible although Flash files are discouraged because of their security flaws.
Sharpologist does not accept advertising from sites related to gambling, smoking (or tobacco), or sex-related sites.
Opportunities for sponsored videos, email newsletter sponsorships, and social media campaigns are available. Inquire for details.
For more information contact [email protected].
Sharpologist’s target audience is men of all ages who are interested in grooming and style (and ready to buy product!). Traditional shaving is a particular emphasis, though other aspects of grooming, style and gadgets are represented, as well.
- Pageviews: approximately 150,000/month
- Males 85%, females 15%
Predominant visitor countries:
- USA: 60%
- UK: 10%
- Canada: 6%
- Australia: 3%
- India: 2%
- 18-24: 20%
- 25-34: 29%
- 35-44: 22%
- 45-54: 15%
- 55-64: 9%
- 65+: 5%
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