Art of Shaving Reformulation



Art of Shaving has apparently reformulated their shaving creams.  I just picked up a tube of Lavender and compared it to the one that I have almost finished.  It looks like they “tweaked” the recipe to me: the new one takes me a bit longer to lather (that might be seasonal though–it is getting dryer around here with Winter coming) but otherwise “feels” about the same to me.

New: Aqua (Water), Stearic Acid, Myristic Acid, Pottasium Hidroxide, Glycerin,Coconut Acid, Lavandula Angustifolia (lavender oil), Triethalonamine, Sodium Hydroxide, Palmitic Acid, Methylparaben, Lauric Acid, Prophylparaben, Diethalomamine.

Old: Water, Stearic Acid, Myristic Acid, Potassium Hydroxide, Coconut Acid, Glycerin, Lavandula Angustifolia (Lavender) Oil, Triethonolamine, Sodium Hydroxide, Methylparaben, Proplylparaben.

Interestingly, the new version still has parabens.  The shave soaps don’t appear to have been changed.  Has anyone else been able to compare new vs. old?

On a related note, AOS has come up with a new scent, “Ocean Kelp.”  Anyone tried it yet?

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  1. Nick says

    I just purchased AOS ocean kelp shave cream because the lavender shave cream burns (BTW so does unscented; I have very sensitive skin and heavy beard) The lady at the store madero a sample to take home and the kelp doesn’t burn.
    Any reason for this? It’s not the lack of glycerin (kelp glycerin-free) because I’ve actually added pure glycerin to shave soaps in the past. Unless perhaps its AOS’s glycerin formulation.

    Any help would be appreciated. **And why is there no glycerin in the kelp formula? I thought glycerin was an important ingredient for shaving cream?

    • mantic59 says

      According to the AOS webpage there is indeed glycerin in the kelp shave cream. Here are the ingredients: Water/Aqua, Palmitic Acid, Myristic Acid, Stearic Acid, Potassium Hydroxide, Coconut Acid, Glycerin, Triethanolamine, Citrus Limon (Lemon) Peel Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Citrus Aurantium Amara (Bitter Orange) Flower Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Lavandula Angustifolia (Lavender) Oil, Panax Ginseng Root Extract, Laminaria Saccharina Extract, Citrus Aurantifolia (Lime) Oil, Citrus Reticulata (Tangerine) Leaf Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil

  2. Gummo the Goat says

    The new reformulated AOS just became available at my local AOS during the last few days. I am pretty sure that the Lavender and unscented (the only ones my face tolerates) had no parabens listed. I have no knock against AOS. On its FaceBook page it responded to a similar challenge as one above, that its mission is not just traditional shaving but combining traditional elements (cream and brushes) with new innovations (the lawnmover Fusion). I shave with a Mach 3 Turbo and have been pleased with it for years. I even tried a Fusion but it hacked the hell out of my face.

    Personally, I believe Fusions were spawned not as a shaving improvement for customers but as the way to leapfrog the Schick Quattro (4 bladed razors). As a result of the blade war, us cart users have suffered from irritated faces and depleted wallets. However, AOS does justify its power razors; I’m just not buying.

    The soaps do not seem to be reformulated.

  3. Murf says

    I picked up the AoS “Ocean Kelp” scent at Grand Central Station on my recent trip to NYC. My fiancée damn near killed me because I kept bugging her that we had to go. (Being from the east coast of Canada, I have pretty much no selection for shaving products beside what’s sold at Wal-Mart. A new barber shop in town is developing shaving pucks though).

    Anyways, the Ocean Kelp is very, very good. Need very little to create a great lather. I recently added Real Shaving Co.’s pre-shave oil to my regime, and paired with this Ocean Kelp, it’s one smooth shave. Four passes total is my usual routine (WTG x 2, XTG, ATG), stypic pen as need be, some basic aftershave (Gillette, again, not much variety or choice here), and hot damn. Very smooth results. Do recommend.

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