The Bluebeards Revenge is a relatively new shaving cream in the traditional style but with a nontraditional twist: it claims to reduce hair growth with regular use. They are also taking an unconventional approach to advertising, using social media and viral marketing to get the word out.
And I think they have been largely successful with their advertising campaign: I haven’t seen any really negative reviews of The Bluebeards Revenge. In fact I have seen several bloggers and websites that call it the best shave cream they’ve tried. But I haven’t seen a lot of traction regarding their beard reducing claim, so I decided to buy a jar for some research and testing.
Bluebeards beard reduction comes from the use of a product called Decelerine integrated into the shave cream. Decelerine’s key ingredient is a plant derivative of lauric acid called Lauryl Isoquinolinium Bromide. This ingredient appears to be safe, at least according to the literature I’ve been able to find, though it is worth noting that in Japan its allowable concentration in cosmetics products is about half of what the rest of the world considers safe. To understand how this ingredient works, lets look at the growth cycle of hair.
Human hair and its growth cycle is suprisingly complex, made up of many parts. But for our purposes lets simplify the process by concentrating on just two parts, the dermal papilla and the hair fiber. The first stage of the hair growth cycle is called the Anagen stage. This is the active growth phase and lasts several years. Next comes the Catagen stage. This relatively brief phase of about 2 weeks is a natural, carefully controlled death of the hair fiber and the area around the papilla. Finally there is the Telogen stage, a resting phase of about 3 months where the old hair fiber sheds and the area prepares itself for a new Anagen stage to begin. By the way, each individual hair is governed by its own cycle, which is why you don’t notice all of your hair falling out at the same time.
Regular use of Decelerine acts on the Anagen stage, weakening hair formation and growth from the inside.
The big question is, does it work? The information on The Bluebeards Revenge shave cream say that results will be seen after about 30 days of regular use. For myself, I started to notice a difference in my beard after about 45 days of continuous use: hair started to get noticably thinner and shorter.
So if you have a thick beard that needs taming and are comfortable with Decelerine’s ingredients, take a look at The Bluebeards Revenge shave cream.