Skip to content

The State Of The Wet Shaving Business World With Brad Maggard

Listen to this article

Last month I traveled to Adrian, Michigan to attend the annual Maggard Razor’s meetup.  This was their largest meetup yet, with about 20 vendors and about 300 attendees.

I was able to sit down with Brad Maggard just before the meetup started, to discuss his views on the wet shaving market.

00:25 Brad discusses his largest meetup ever.
00:45 What has changed for Brad’s business over the past year?
01:35 Where does Brad see the niche’ wet shaving market heading?
02:25 What about the broader wet shaving market?
03:25 How does Brad determine the types of products he wants to carry?
04:10 What does Brad wish customers knew more about before buying?
05:15 What is coming up in the next year for Brad?
06:30 What is happening with the straight razor side of Brad’s business?
08:05 What is changing with the Far Eastern razor imports?


Shave tutor and co-founder of sharpologist. I have been advocating old-school shaving for over 20 years and have been featured in major media outlets including The Wall Street Journal, The Washington Post, and Lifehacker. Also check out my content on Youtube, Twitter, Facebook, Instagram, and Pinterest!View Author posts