All right, so moving along, price increases, you know this is something that you know this is. This is bound to happen, but it’s going to get real here pretty soon. Guys. Yeah, I saw a post by Sterling saying that a barrel of jewellers. Excuse me, perfumers Alcohol has almost tripled in price in the last three months and that. So here’s what’s going to happen. You’re going to have your going, have price increases, but the venders, the artisans, in order to stay competitive, they’re going to have to, they’re going to have to be, they’re going to cut their profits, which is something that sterling said. Yeah, we’re going to keep it as minimal as possible. We don’t want it to affect a customer and look, I understand where they’re coming from and that that statement. But I also understand it’s a business. An you got to make money and if they cut their profits down, that’s when you see companies like k-shaveworks closed because they’re like, okay, we don’t want to raise the price too much.
But we cannot operate at soap being, say example, soaping $13 and more. When every the materials gone up 35 or 40% in the last six months, our soap can’t stay the same price. We have to raise our price 30 to 40% just to break-even right. Combat that with inflation. Whatever you want to talk about and you’re looking at, they’re losing money and they raise their price 30% so I applaud that mentality. I think that you know that’s really they’re really showing how much they care about the people and their customers. But honestly, guys, it’s it’s not going to, it’s not going to be able to be sustainable. They cannot run a business like that. Nobody can. You’re going to have to raise the price. Something’s got to give right. Shipping costs are expensive, right, so shipping and all that’s going up. So a few things, a few words of advice to inventors. Guys, raise your prices and make money. We don’t we’d rather pay more at at the check out than for you not to be in business in six months like, honestly, if, if you told me today that he had to raise his soap from 15 to $22 a tub, listen, I’ll pay it. I would pay it because, look it’s a, it’s a shaving soap tub. It’s a hobby. This is not something that I go out and buy and I need. It’s not like bread and I need it every day. It’s something that I want to buy. It’s not, it’s not a necessity, it’s a luxury right and shaving soap. You know, puck or container, that that stuff will last several months. Most of us don’t use just one soap. Most of us use multiple types of soap. Right.
We have different types of brands, we have different vendors, different sense. You know we collect them, we want to have, we buy, we trade them so very rarely do you see whether use all their soap up in all their aftershave. Primarily, now there are some people out there that just use one soap, one brush, one razor. But I can be honest with you. Most of you listening to this podcast probably have more than one or have tried at least more than one brand. Otherwise we’d all be using Williams, you know mug soap or or something like that, with Vanderhagen brush right. Otherwise we’d all have the same stuff right. So a couple of things you know, advice to the venders. Raise your prices, do what you’ve got to do to make money and stay with us, because we’d rather you be here and cost more than not have you at all. And I think most of the wet shavers listening to this cask will agree with me. 2 is for the customers. Consumers. Guys, go easy on on these vendors. I’ve talked to a couple of vendors.
They’re getting, you know, shipping delays and all that stuff and they’re having issues getting you know, getting those orders to you on time. It’s not their fault once it leaves the place, once it leaves their, their, their facility and its shipping, and it takes two or three days longer. It’s not their fault. All right, give him an extra couple of days if it says it’s going to be there Monday and it ends up, and then it’s not there until Monday. Don’t call them, don’t bother until Thursday. Just think about this. You’re part time artisan or full-time artisan. You’re working with your day job maybe, or this is your primary job. Whatever there, you send out a 100. So you got a 100 people asking questions. You got customers asking questions about it. You have people that just want to shoot around and talk and they’re very busy, that’s I’d say, probably communication or social media. For these vendors is probably about 60% of their job. Maybe 70% of their time is spent answering emails.
You know talking about shipping issues, checking on shipping issues and all that stuff. So give em a couple of extra days and give them some time to to really get that order to you, because it’s not. Once it leaves their facility it really isn’t their fault and you know most vendors will do right. If it doesn’t get to you, they’ll give you a refund, but don’t don’t go calling them. You know, if it hasn’t been here on the same day, give him a couple of extra day, because you know the US postal service is a little slow. So that’s my advice. Guys just go easy on each other. Really vendors, raise your prices, do what you got to do to make money and stay business consumers. Be mindful of that and mindful of the shipping delays and all that stuff. And then all in all, guys, if, if you’re looking at this and like you know, they’re saving their, the prices have gone up so much and I can’t afford it anymore.
Okay, there’s ways to first off purchase items from artisans directly and save some money. One is buy and bulk most artisans all for a deal. If you buy like $75 or a $100 or more free shipping right there, you’re going to save yourself about $20 in shipping right, maybe maybe a little here they’re more or little less 20 bucks or going to save. That’s like whole soap for free. Think of it like that now. I feel like well, I don’t need a $100 worth of stuff. I just want to buy one soap. That’s when you got to get with your friends. You know, if you have a local wet shaving group, have locally I used to hang out with a bunch of wet shavers in the area where I live and we would say: hey, we’re gong to do a bulk order. Everybody put in your order what you want and then we’d just give the cash to one guy and he would place the order and then pick it up and have, like Minnie, meet up, know COVID, you can’t really do that or may not want to do that, but many meat up could be. You know three times when I could tell you some wet shavers that were local, I would just drive to their house and put it in the mill box and say: okay, I’m going to put in your mailbox or whatever, because they’re close by or they would do that for me too.
So I mean figure it out. You know you can do that, both orders or the best way to do it, and then look for sales and look for promotions there. There are some promotions out there and they’ll always do like a bulk deal if you buy like. Hey, if you buy the bundle you’ll save ten percent that combine with shipping. You can save up to like maybe like 30 or $40 on order just by doing that, by buying and buying the set or buying what’s on sale, clearance or whatever. So you could still combat these high prices and still give the vendor and still give the vendor artist their due diligence and their and the the proper funding, and still give them business. Now they don’t mind filling up a box and setting it out and offering the free shipping if you’re purchasing a $100 worth of stuff or two, whatever it is. So that’s just my thoughts on that guy is the price increases and stuff. It’s just, it’s a shame that all this, all this is happening from COVID, from the pandemic you now. We did not see this happening back in 2020. Two years ago we were just we were talking about, hey, meetups and all this stuff. What’s going on the Big Shave Southwest? And and then we went two years without any meetups. And then now we’re starting to see the supply chain issues, which is starting to really catch-up so it’s a shame, but we’ll get through it and there will be things will be back to normal eventually someday, to where we’ll be talking about this with our grandchildren, great grandchildren, friends and family. But you remember that time when they’re in a pandemic. That’s what I think.