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Interview With Brad Maggard

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That past couple of months saw some major wet shaving get-togethers.  I was hoping to attend Shavecon and The Big Shave West however circumstances beyond my control prevented me from going (although I was able to give a presentation to Shavecon via Skype).  But on May 14 Maggard Razors held a big wet shaving “meet up” at their store in Adrian, MI.  There were about 150 happy wet shaving aficionados there, like kids in a candy store, and I was lucky enough to attend as well, camcorder in-hand!

Maggard’s have built an impressive business and also an impressive reputation in the wet shaving community.  I was equally impressed with the store itself–large, well-organized (exceptionally so in my opinion), and stocked with just about every wet shaving goody you can imagine.  This is just one corner of the place:
Here’s a walk-through I made:


The vendor area of the meet up (and where Maggard’s brought in a catered lunch for the attendees) was in the cavernous second floor of the building.  Vendors in attendance:

  • Barrister & Mann
  • Beaver Woodwright
  • Captain’s Choice
  • Catie’s Bubbles
  • Chatillon Lux
  • Chiseled Face
  • Dr. Jons
  • Henri et Victoria
  • Mickey Lee Soapworks
  • Nate’s Straights
  • Sapone di Paolo
  • St. James of London
  • Through the Fire Fine Crafts

I got a chance to sit down and have an on-camera chat with almost all of these businesses and I will be showcasing one per week both on YouTube and here on Sharpologist in the coming weeks.  Several other vendors did not have a table but were circulating in the crowd.
By all accounts everyone had a great time!


Shave tutor and co-founder of sharpologist. I have been advocating old-school shaving for over 20 years and have been featured in major media outlets including The Wall Street Journal, The Washington Post, and Lifehacker. Also check out my content on Youtube, Twitter, Facebook, Instagram, and Pinterest!View Author posts

3 thoughts on “Interview With Brad Maggard”

  1. Great interview. The only thing that left me scratching my noggin was when Mr. Maggard stated that 95% of his sales are done online. OK, then one would think that a brick & mortar store, especially one as large as his appears, is a non-essential financial burden. I think it would have been far wiser & cheaper to have merely pumped in heat to his old garage that he lamented as being so cold.

  2. Good work as usual and interesting. Liked the store layout and seeing some of the artisan’s behind these soaps

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