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Fuar Ach Snog Shave Cream

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A few months back Executive Shaving in the UK launched their Fuar Ach Snog (“Cold But Nice”) shave cream (oddly, in the middle of the North American winter months).  Executive Shaving was kind enough to send along a sample for me to try.

Fuar Ach Snog: “Cold But Nice”

From Executive Shaving’s website:

“Fuar Ach Snog is The Executive Shaving Company premium shaving cream. We have invested heavily in this shaving cream, we want it to be known as the very best mint shaving cream in the world. It delivers a rich, creamy lather that moisturises the skin while you shave.
Fuar Ach Snog is Scottish Gaelic for ‘Cold But Nice’ and that’s exactly how this luxury shaving cream feels when applied, cool and ever so refreshing.”

Ingredients: Aqua (Water), Stearic Acid, Myristic Acid, Potassium Hydroxide, Glycerin, Coconut Acid, Butyrospermum Parkii (Shea) Butter, Mentha Piperita (Peppermint) Oil, Triethanolamine, Phenoxyethanol, Menthyl Pca, Sucrose Cocoate, Caprylyl Glycol, Menthol, Sodium Hydroxide, Polyacrylamide, Limonene, Dipropylene Glycol.

Sharpologist has covered mentholated shaving products in the past and it’s clear there is quite a range of “freeziness” to them.  While I find Fuar Ach Snog shave cream excellent from performance perspective–it lathers easily and voluminously even in my hard water, and the lubrication and cushion are top-notch–from the “freeziness” perspective it is not extreme.  “Menthol heads” looking for an eye-watering, Antarctic experience will probably be disappointed, at least from using just the shave cream.

But for the extremists in the bunch there is also a Fuar Ach Snog Pre-Shave Oil and a Fuar Ach Snog Aftershave Balm.  Interestingly, Executive Shaving recommends following up with Fine Accoutrements Snake Bite Aftershave Splash for a “full-on face freeze experience.”

For most of us though I think Far Ach Snog shave cream would be a pleasantly refreshing experience during the hot Summer months.


Shave tutor and co-founder of sharpologist. I have been advocating old-school shaving for over 20 years and have been featured in major media outlets including The Wall Street Journal, The Washington Post, and Lifehacker. Also check out my content on Youtube, Twitter, Facebook, Instagram, and Pinterest!View Author posts

3 thoughts on “Fuar Ach Snog Shave Cream”

  1. Hi Mark, this is Brian, I co-own and run The Executive Shaving Company. Thanks for your review. We worked closely with a cosmetic chemist to develop the Fuar Ach Snog shaving cream, we wanted ‘maximum menthol’ but when the menthol was boosted we noticed a drop in the quality of the lather and scent. We had to balance lather quality versus face freeze and feedback from users tell us we’ve got the balance right.
    From memory, we went through 14 combinations before we settled on the one we now sell. This testing and retesting meant were six months behind schedule for launching but sales were extremely pleasing from day one even in the middle of winter.
    You mention the cream performed well in hard water and that pleased me, we have lots of customers in hard water areas including London, Spain, Italy, Greece and Portugal and water in these places can be very hard, the chemist trialled the cream in various waters and in fairness to him, he did a great job.
    Nitpicking I know but we prefer to be known as a Scottish country in preference to UK based.
    Keep up the good work Mark, I always enjoy your social media and blogs.
    Brian Mulreany
    The Executive Shaving Company

    1. So Brian, if I understand correctly your strategy was to use just the amount of menthol in the cream that you could get away with before performance compromised, but allowing you to go heavy on menthol in other products such as after shave splashes, where there is no lather to be concerned with?

      Seems sensible enough to me.

      After all, all the menthol in the world is no good to you if you get a bad shave. If you’re getting the menthol blast five mins later in your aftershave that’s that covered.


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