Updated June, 2019] Truefitt and Hill’s “Authentic No. 10” (Amazon links are affiliate ) line has made it across the pond so I thought I would pick some up to try. Its marketed as sort of an “entry level” product line to T&H, a “safe and friendly” introduction to the company for the masses.
I tried both the shaving cream and the shaving gel (gasp!). Shaving cream first. The cream is a brushless product that is “brush friendly”–meaning you can use a brush if you want to. And if you do I think you’ll be rewarded with a better experience. Because it can be used brushless, it’s very forgiving of the water/cream ratio–great for the new traditional shaver. The consistency is similar to that of most “modern” shave creams: a little “creamier” and a little less “solid” than other traditional creams (including Truefitt & Hill’s).
The scent is unlike anything else in Truefitt & Hill’s line–neither a “pure” scent like Limes or Rose, nor a “cologne” scent like Trafalgar or Grafton. No. 10 struck me as kind of a vaguely herbal, woodsy scent. Not unpleasant to my nose but it did seem kind of “generic.”
However, what No. 10 lacks in scent it makes up for in performance. It lathers quickly, easily, and generously! Lubrication is excellent and it rinses easily using either a DE or a cartridge razor. It is remarkably moisturizing: you could probably get away with a quick repeat swipe of the blade on the lather-less skin without getting rash or burn, with the residual lubrication. If you have very dry skin you will probably love this stuff.
Ingredients: Aqua (Water), Stearic Acid, Myristic Acid, Potassium Hydroxide, Coconut Acid, Glycerin, Triethanolamine, Olea Europaea (Olive) Fruit Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Borago Officinalis Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Salix Nigra (Willow) Bark Extract, Parfum (Fragrance), Tetrasodium EDTA, Sodium Hydroxide, Linalool, Limonene, Phenethyl Alcohol, Caprylyl Glycol.
Now the gel. I hate it when the performance of a brushless product is competitive with a brush/lather product. The No. 10 shave gel joins a very short list of brushless products I like (Cremo and Pacific Shaving). It performs almost as well as the cream, though I did notice it has a tendency to be a little more difficult to rinse off and it’s not quite as lubricating. I would not have a problem packing the tube with me for travel if I couldn’t take a brush for some reason.
There is more to the line: preshave, serum, cleanser, scrub, balm, etc. Based on my experience with the shave cream and gel I have no doubt that these other products are good too.