This article is not a sponsored post.  I am just a fan of Proraso–both the products and the company.

Proraso’s Motto: “Shaving is an art and a pleasure.”

The beginning’s of Proraso seems to be a little “mystical,” with different timelines coming from different sources.  Unfortunately Proraso has not answered my emails so I can’t get an authoritative timeline, but this is what I have been able to put together.

Although the company began “over 100 years ago” their first shaving product, the Pre-shave Cream, was not developed until 1948 by Piero Martelli.  That was the first product of what eventually became their “green” line, including their famous Shaving Soap with Eucalyptus and Menthol (a best seller on Amazon), followed later with a Shaving Cream, Shave Foam, Aftershave Lotion and balm (since discontinued).

Their next shaving-related line was a “red” label shave cream with oat meal, meant for those with more sensitive skin.  This original “red” line was discontinued several years ago.

More recently several new shaving product lines have been developed, also known by their color.

The “White” line takes its pedigree from the “old” red line, aimed at those with more sensitive skin.  It not only contains oatmeal but also extracts of thyme and green tea.  It also has lime and apple fragrance notes (though very subtle to me: I get mostly the tea scent).  The line includes a Pre-shaving Cream, Shave Soap, and Liquid After Shave Cream.

The new “Red” line is made for heavier beards, with Karite (Shea) Butter and a Sandalwood(-ish) scent.  The line includes a Shaving Soap and a Shaving Cream.

Finally, the “Blue” line is meant to be particularly skin-friendly, with Aloe, liquorice extract, and vitamin E.  The scent is described as “A modern fragrance with scents of fern and spicy base notes of amber and musk.”  There is a Shaving Cream and an After Shave Balm.

I have tried almost everything in the inventory and I have enjoyed almost everything.  And the bonus is that Proraso is generally an excellent value: it is available at prices lower (in some cases much lower) than competing products.

Proraso’s “Attitude”

Although they make great products, Proraso presents itself as an “every man” company that in some ways does not take itself too seriously.  Consider the television commercials that have run:






More recently they did change up the advertising a bit, but it still appeals to the average guy looking for a classic barber experience:

What do you think of the various Proraso products you have tried?


mantic59 mantic59 (543 Posts)

also known as "Mantic59." Shave tutor and sharpologist.

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  1. Jonathan Wallick says:

    I’ve been wet shaving now for just about a year (10 months to be exact) and I’ve been using Van Der Hagen shave soaps. I was given a large batch of the their soaps as a Christmas gift last year so I’ve been trying to get through them before trying another product. To be honest, I haven’t been overly impressed with the Van Der Hagen line even though I’ve really enjoyed learning the traditional wet shave process. Well, I couldn’t wait any longer so I ordered a tube of the green Proraso menthol, eucalyptus shave cream. Unbelievable! Now I understand what it means to get a truly great shave. Although my shaves have gotten much better as my technique has become better, I can say without a doubt that since I started using Proraso the quality and closeness of my shaves have quadrupled! Now I absolutley look forward to shaving. I love traditional wet shaving and I love Proraso shave cream! Highly recommended!

  2. Андрей says:

    Came and I bought in ebay, soap * proraso * menthol. Shave them for a couple of months. I am delighted !! I’ve never had anything like that! For summer it’s probably best that you can find! Within two months of using the products of this company I was not at all disappointed! Booked and looking forward aftershave cream from * proraso *! The plans still buy green Lotion after shaving.

  3. I work part-time at a family-owned gourmet olive oil and balsamic vinegar store in Colorado while going to college full-time. They also have women’s skin care products from Italy. I convinced them to try some men’s skin care products from Italy as well. They let me choose the brand so I told them Proraso of course! We will soon be receiving hundreds of samples to give out to customers, family, and friends. If all goes well, we will be selling the full products. Here’s hoping this is a way for me to bring more people to the world of wet shaving.

  4. I have been stationed in Italy for the past 3 years….I got turned on to Proraso products by chance. The good thing is I can buy the tubs and tubes for the equivalent of less than $2. Needless to say I am stocking up! I love the Red, White, Blue, and Green….I rotate between all 4.

  5. Why can’t they make commercials like that for US television today. Back in the day, shaving companies hired celebrities, and competed with each other with entertaining ads. I can still remember the Noxzema shave cream ad jingle, can you?

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