Van Der Hagen At Target (US)?

Van Der Hagen's "Luxury" Shave Set

I’ve seen rumblings on the shave forums that the Van Der Hagen “Luxury” shave products, previously only available on Amazon, have been sighted at some Target stores in the US.  Others have not seen it (there are two stores in my area and they’re certainly not there!).  I contacted Van Der Hagen and Marty Van Der Hagen himself said:

“We are currently in 523 of the larger Target stores. We are hoping to expand beyond that number throughout the year – depending on sales of course! Walgreens has also informed us that they plan on placing the line in ~700 of their “urban stores” this summer….  [W]e just shipped product to the Duane Reade Drug chain which has approx. 200 stores (also owned by Walgreens).”

So there you have it.  There are about 1700 Target stores so VDH is in about one-third of them.  I have to wonder whether there is some buyer at Target who is a traditional wet shaver: back in 2006-2007 Target carried Proraso products for a time.

Have you spotted the new Van Der Hagen products locally?  Leave a comment!

ADDENDUM: there is a little confusion about the brush that’s available.  The Luxury “kit” contains a boar brush (albeit a decent one from the reports) but Target is also selling the VDH Luxury badger brush as well, separately.

Mark H Mark H (510 Posts)

also known as "Mantic59." Shave tutor and sharpologist.


Comments

  1. KRISTINA ZAVALA says:

    I HAPPEN TO WORK AT TARGET AND SAW THESE TODAY. I QUICKLY PICKED UP TWO.( ONE FOR MY DADDY, AND ONE FOR MY UNCLE. ) I WAS VERY EXCITED TO SEE THE SETS THERE. I THOUGHT IT WAS JUST FOR CHRISTMAS, SO I AM VERY EXCITED TO HEAR THAT WE WILL NOW BE CARRYING THESE. I LIVE IN SAN ANTONIO, TEXAS. I FOUND THEM IN A GIFT SHIPPER IN THE MENS CLOTHING DEPARTMENT. HOPE YOU FIND THEM SOON!!

  2. Allan Burden says:

    The Target on Woodruff Rd. in Greenville, SC is carrying this along with the luxury soap refill. Spotted them earlier today.

  3. Brad Jordan says:

    Bought the luxury shave soap (scented) and two badger brushes at the Target Store in Dayton, Ohio (Sugarcreek store) last week. I have two good silver tip badger brushes. Keeping the Van Der Hagen brushes as a backup or for travel (my shaving equipment seems to come up missing in air travel). I use shave creams. I usually shave in the shower, but today I shaved at the sink. Had a hard time getting the luxury soap to lather and stay wet. Soap seemed to dry quickly on the face. I had to keep adding water all the time. Face seemed dry afterwards. Same thing happened a couple of years when I used their other shaving soaps. Will shave in the shower tomorrow to see if the lather holds up better.

  4. Picked up the luxury set at Target @ the Largo mall location in Largo, FL (mind blowing!). For a beginner I like it much more than the Goo in a can. I’m hoping to get a DE safety razor soon, I don’t grow too much facial hair, but anything has got to be better than disposables.

  5. Van Der Hagen luxury shaving products available at the Target at Chippewa St & Hampton St in South City St. Louis, MO. They had the set, as well as the scented and unscented soap in stock.

  6. I picked up the a’la carte boar brush and soap at a WalGreen’s in Dallas. Lemmon Ave. near Love Field.

  7. I picked up a couple of pucks of the scented soap at a Target near Nashville TN last weekend. They also had the badger brush and the brush, soap, mug package. So far, no complaints with the soap.

  8. I ordered a puck of the luxury scented from a vendor a few months ago, and to be honest I didn’t really care for it at all. I think the regular glycerin and deluxe are better.

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