Sharpologist.com was developed as an evolutionary step from mantic59’s YouTube shaving videos and original blog. The “shave tutor” videos, as they are known, have become the seminal “how to shave” videos, with over nine million views and over 30,000 YouTube subscribers.
The “mantic59” videos and Sharpologist have been referenced by a number of digital and print mass media, including:
- The Wall Street Journal (calling Sharpologist “…a kind of online shaving bible…“)
- Money magazine
- The List (syndicated television)
- The Milwaukee Journal/Sentinel
- Florida Today
- New Zealand Herald
Sharpologist.com launched in October, 2011 with the help of a digital media company with almost 20 years of online publishing experience.
Sharpologist offers a number of advertising options, including banner ads, sponsored posts/links, email sponsorships, social media campaigns, and video sponsorships.
|Top Medium Rectangle||300×250||$7.50|
|Bottom Medium Rectangle||300×250||$5|
Note that CPM above refers to “Cost Per Mille”–in other words the price per thousand impressions (think of an impression like a pageview). There is a minimum of 30,000 impressions (anything less just gets “lost in the noise”).
Cost-per-click and other display options (including exit intent) options are also available. A lower-cost 300×100 location is available for artisans and small businesses. Inquire for rates.
The rates above are for single-month, single-location campaigns: longer term and/or multi-location campaigns enjoy significant discounts. Several easy-to-understand advertising “packages” are available, please ask for details. Sophisticated ad software is used that can target the best demographics for you (for a small surcharge). Animated displays are possible although Flash files are discouraged because of their security flaws.
Paid/Sponsored “advertorial,” “native advertising,” or “content marketing” posts (including giveaways): $500 (minimum). We will consider these proposals on a case-by-case basis. A “sponsored” identification and payment in advance are required.
Sponsored links have a fee of US $150, assuming a “natural” form of text can be found in an existing article.
Social Media Campaigns
Social media campaigns for Sharpologist are available on Facebook and Twitter. Campaigns on Instagram, Pinterest, and LinkedIn may also be possible under certain conditions.
Sponsored videos on Youtube (~33,000 subscribers) are available for US $500 and in most cases also include a sponsored post on Sharpologist at no extra charge.
Additional Information And How To Contact
To begin the advertising process contact [email protected].
Sharpologist does not accept advertising from sites related to gambling, smoking (or tobacco), or sex-related sites.
Sharpologist’s target audience is men of all ages who are interested in grooming and style (and ready to buy product!). Traditional shaving is a particular emphasis, though other aspects of grooming, style and gadgets are represented, as well.
- Pageviews: approximately 100,000/month
- Mobile/Desktop: 66%/33%
- Males 85%, females 15%
Predominant visitor countries:
- USA: 57%
- UK: 10%
- Canada: 6%
- Australia: 3%
- India: 2%
- 18-24: 20%
- 25-34: 29%
- 35-44: 22%
- 45-54: 15%
- 55-64: 9%
- 65+: 5%
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