Sharpologist.com was developed as an evolutionary step from mantic59’s YouTube shaving videos and original blog. The “shavetutor” videos, as they are known, have become the seminal “how to shave” videos, with over 10,000 YouTube subscribers and about 3,000 video views per day.
The newly redesigned Sharpologist.com launched in October, 2011 and is powered by a digital media company with more than 14 years of online publishing experience.
Target Audience/Traffic
Sharpologist’s target audience is men of all ages who are interested in grooming and style (and ready to buy product!). Traditional shaving is a particular emphasis, though other aspects of grooming, style and gadgets are represented, as well.
Demographics include:
- Pageviews: approximately 100,000/month
- Males 92%, females 8%
- Visitor countries
- USA: 62%
- UK: 7%
- Canada: 6%
- Germany: 3%
- Age distribution:
- under 18: 2%
- 18-34: 42%
- 35-54: 43%
- 55+: 13%
References (3rd party links)
The “mantic59” videos and blog have been referenced by a number of digital and print mass media, including:
- Money magazine
- Florida Today
- OnMilwaukee.com
- Lifehacker.com
- Digg.com
Advertising options/rates
| Location | Size | CPM |
| Top Banner | 728×90 | $35 |
| Half-Page | 300×600 | $35 |
| Medium rectangle | 300×250 | $30 |
| Half rectangle | 300×100 | $20 |
Sophisticated ad software is used that can target the best demographics for you, given your advertising budget. You will able to specify how your ad is shown by the hour-parts per day (5 p.m. to 10 p.m. for example), the days per week (weekends only for example), the city or country of the visitor (USA viewers only for example), or a mix of all of the above. Other demographic restrictions may be possible: let your account executive know if you want more information on that. Animated displays are possible (as Flash files or animated GIFs).
Contact details
For more information contact sales@sharpologist.com.
Hi Mantic, think that CPM means cost per month. Think I know
what Top Banner is but what’s half page, medium rectangle & half rectangle?
Any examples?
Thanks Gary (ShoeBox ShaveShop)
No, It really does mean cost per thousand (for some reason the advertising types use the word “mille”). See wikipedia: http://en.wikipedia.org/wiki/Cost_per_mille
Ach so !!!!
Actually the term CPM is an old term used for billboards. Agencies used to calculate the traffic that one road would have and would charge the client as so. 1,000 per mile. It just carried on to the modern internet age.
Enjoy!