Media Kit

Sharpologist.com was developed as an evolutionary step from mantic59’s YouTube shaving videos and original blog.  The “shavetutor” videos, as they are known, have become the seminal “how to shave” videos, with over 24,000 YouTube subscribers and about 7.6 million views.

The newly redesigned Sharpologist.com launched in October, 2011 and is powered by a digital media company with more than 18 years of online publishing experience.

Target Audience/Traffic

Sharpologist’s target audience is men of all ages who are interested in grooming and style (and ready to buy product!).  Traditional shaving is a particular emphasis, though other aspects of grooming, style and gadgets are represented, as well.

Demographics include:

  • Pageviews: approximately 200,000/month
  • Males 92%, females 8%

Visitor countries

    • USA: 62%
    • UK: 7%
    • Canada: 6%
    • Germany: 3%

Age distribution:

    • under 18: 2%
    • 18-34: 42%
    • 35-54: 43%
    • 55+: 13%

References

The “mantic59” videos and Sharpologist have been referenced by a number of digital and print mass media, including:

  • Money magazine
  • The Milwaukee Journal/Sentinel
  • Florida Today
  • OnMilwaukee.com
  • Lifehacker.com
  • Digg.com

Advertising options/rates

Location Size CPM
Top Banner 728×90 $25
Half-Page 300×600 $25
Medium rectangle 300×250 $20
Half rectangle 300×100 $15

 

The rates above are for single-month, single-location.  Longer term and/or multi-location campaigns can enjoy significant discounts.  Sophisticated ad software is used that can target the best demographics for you, given your advertising budget.  Animated displays are possible (as Flash files or animated GIFs).

Paid posts (including posts to promote specific links) are generally discouraged.  However sponsorships (including giveaways) and other “native advertising” proposals may be considered on a case-by-case basis.

Contact details

For more information contact sales@sharpologist.com.