Advertising/Media Kit

Sharpologist.com was developed as an evolutionary step from mantic59’s YouTube shaving videos and original blog.  The “shavetutor” videos, as they are known, have become the seminal “how to shave” videos, with over 25,000 YouTube subscribers and about 4,000 video views per day.

The newly redesigned Sharpologist.com launched in October, 2011 with the help of a digital media company with more than 14 years of online publishing experience.

Target Audience/Traffic

Sharpologist’s target audience is men of all ages who are interested in grooming and style (and ready to buy product!).  Traditional shaving is a particular emphasis, though other aspects of grooming, style and gadgets are represented, as well.

Demographics include:

  • Pageviews: approximately 250,000/month
  • Males 92%, females 8%

Predominant visitor countries:

    • USA: 62%
    • UK: 8%
    • Canada: 6%
    • Australia: 3%
    • India: 2%

Age distribution:

    • 18-24: 15%
    • 25-34: 35%
    • 35-44: 18%
    • 45-54: 16%
    • 55-64: 10%
    • 65+: 6%

References

The “mantic59” videos and Sharpologist have been referenced by a number of digital and print mass media, including:

  • Money magazine
  • The Milwaukee Journal/Sentinel
  • Florida Today
  • OnMilwaukee.com
  • Lifehacker.com
  • Digg.com

Advertising options/rates

Location Size CPM
Top Banner 728×90 $10
Half-Page 300×600 $20
Medium rectangle 300×250 $10
Half rectangle 300×100 $125/month

 

The rates above are for single-month, single-location: longer term and/or multi-location campaigns enjoy significant discounts.  Several easy-to-understand advertising “packages” are available, please ask for details.  Sophisticated ad software is used that can target the best demographics for you (for a small surcharge).  Animated displays are possible (as Flash files or animated GIFs).

Paid/Sponsored posts (including giveaways): $500 (minimum).  We normally discourage these types of posts but will consider them on a case-by-case basis.  A “sponsored” identification is required.

Contact details

For more information contact sales@sharpologist.com.

Print Friendly