Ever stood at the cologne counter in an uncomprehending stupor? There are so many choices that you don’t know where to begin. Trying some out only makes the matter worse. The scents bombard you. Testing only results in a whole lot of scents combining. … [Read more...] about 7 Tips on Picking the Cologne that Fits Your Personality
Women have a few advantages on men in the use of fragrances. First, in the last twenty years of so, masculine scents have become a lot more conservative and clichéd. The stunning success of Cool Water* and Acqua Di Gio* convinced a lot of perfume makers that fresh and marine were … [Read more...] about A Solid State-ment: Fragrances For Guys That Don’t Wear Fragrances
What is a Classic Fragrance? Besides being old, a classic fragrance is something that has stared time in the face and slapped it around as thousands of fragrances have come and gone, but yet these are still standing strong. A classic fragrance is something that every man, … [Read more...] about 5 Classic Men’s Fragrances That Can Still Rock Your World
Perry Ellis is a fashion designer known mainly for other product lines besides fragrances. The company has achieved some success in the men’s fragrance market by selling products like Perry Ellis 360, a fragrance that was a citrus / fresh / aquatic, kind of similar to Armani’s … [Read more...] about Perry Ellis Red Cologne
Simply put, reformulation is a process in fragrance product development where the scent formula of an existing product is changed. The change can involve the removal of scent elements (either essential or fragrance oils), the integration of new scent elements, the adjustment of … [Read more...] about Should Scent Reformulation Be Reformed?