Women have a few advantages on men in the use of fragrances. First, in the last twenty years of so, masculine scents have become a lot more conservative and clichéd. The stunning success of Cool Water* and Acqua Di Gio* convinced a lot of perfume makers that fresh and marine were … [Read more...] about A Solid State-ment: Fragrances For Guys That Don’t Wear Fragrances
What is a Classic Fragrance? Besides being old, a classic fragrance is something that has stared time in the face and slapped it around as thousands of fragrances have come and gone, but yet these are still standing strong. A classic fragrance is something that every man, … [Read more...] about 5 Classic Men’s Fragrances That Can Still Rock Your World
Simply put, reformulation is a process in fragrance product development where the scent formula of an existing product is changed. The change can involve the removal of scent elements (either essential or fragrance oils), the integration of new scent elements, the adjustment of … [Read more...] about Should Scent Reformulation Be Reformed?
The first part of this series introduced the basics of scent families for fragrances and began to explain the complexities of creating a complex scent for a shaving soap or cream. We continue that explanation here. … [Read more...] about The Lack of Depth and Complexity in Men’s Shaving Scents Part 2
Tyler writes: "I had a question regarding aftershaves and cologne that is leaving me a bit perplexed. Basically, let's say you wanted to use a soothing, moisturizing aftershave balm, however you also wanted a little splash of your favorite cologne (or an aftershave splash). … [Read more...] about Applying Aftershave And Cologne?