Since the inception of the original safety razor patents, Big Razor has sought to secure its market dominance by maintaining a very effective moat around its products. This moat includes consumer over-education, patent protection and broad-scale distribution. … [Read more...] about Has The World Been Duped by “Big Razor, Inc.”?
Understanding why quality wet shave soap and cream provide more protection than their out-of-the-can counterparts requires scratching the surface at the molecular level. Furthermore, the emergence of over-engineered technology in multi-blade cartridge heads was likely a direct … [Read more...] about Shave Soap Chemistry & the Unnecessary Lubricating Razor Head
The title of this article likely sounds a bit too “business-y” for what’s typical of Mantic59, but hear me out. Wet shaving seems to have hit a bit of a plateau of late, as witnessed by the following graphic: … [Read more...] about Coalescing the Wet Shaving Community Toward Continued Growth & Greater Mainstream Market Penetration