Good Wall Street Journal article (normally behind a paywall but THIS LINK appears to be open) about Proctor and Gamble’s Gillette brand about to announce a new Fusion cartridge-based razor, the “FlexBall.” The company will be formally announcing the razor on April 29.
Some interesting quotes from the article:
P&G Chief Executive A.G. Lafley said “Many have wondered if it’s possible to keep improving premium razors, trading consumers up,” he said, adding that it is “not only possible, but also coming soon.”
“Today’s consumer remains challenged, making it more difficult to translate new technologies into higher prices,” said Stephen Powers, an analyst at UBS Investment Research.
According to the article, Gillette plans to start shipping the FlexBall on June 9, timing it around Father’s Day.