An Irish Whiskey Primer

Tap A Barrel

Whether it’s the taste, versatility or just thanks to an amazing marketing department, Jameson has become the No. 1-selling Irish whiskey in the United States and the world. It’s a popular choice among bartenders and shot seekers, but that certainly doesn’t make it the only choice.

We met up with Pernod Ricard USA off-premise district manager Timothy Webber, who tells us there’s a different Irish whiskey for every day of the week and then some, each with its own distinct flavor profile and effect. Of course, everyone’s palate is different, so where one person might pick up hints of pepper, another senses a subtle sweetness.

For all intents and purposes, this is just a general guide to Irish whiskey. Still, it’s good to have a jumping-off point before you dive in head first this St. Patrick’s Day.

Sláinte! [Read more…]