What Are The Best Selling Traditional Shaving Products?


What are the best selling, most popular ‘old school’ shaving products?  I’ve been wondering that for a while now.  I mean, a lot of people “in the know” recommend certain products over other products, but are they really getting purchased?  I decided to try to find out.

Best Selling, Amazon?

A while back I canvassed some of the major traditional wet shaving vendors to try to get an idea of what is popular.  Unfortunately most were reluctant to divulge their sales figures.  I can understand that, but it still left me with a dilemma.  Then I remembered Amazon.  Last year they started listing their best selling products in a number of categories, including razors, shave soaps and shave creams.  While it doesn’t show quantities it does show relative popularity, and it is encouraging to see a fair number of ‘old school’ products in the top 10, including the Merkur Long Handled Safety Razor at number 4 on the razor list (as of the time I write this); Taylor of Old Bond Street Sandalwood Shaving Cream, Proraso Shaving Cream, Eucalyptus & Menthol, and The Art of Shaving Shaving Cream, Sandalwood Essential Oil heading up the top of the shaving cream list; and Proraso Shaving Soap, Eucalyptus & Menthol and Colonel Conk Glycerin Soap products dominating the shaving soap list.

Sharpologist’s List

Sharpologist has it’s own little shopping area, also linked to Amazon, and it has been interesting watching what has proved popular there too.  Here are the top ten best selling items from last month:

Edwin Jagger DE89lbl

Escali 100% Pure Badger Shaving Brush

Proraso Shaving Soap, Eucalyptus & Menthol

Parker 92R Double Edge Safety Razor

Merkur Heavy Duty/HD/Heavy Classic/34cDouble Edge Razor

10 Feather Razor Blades

Merkur Long Handled Safety Razor

Van Der Hagen Premium Shave Set

Taylor of Old Bond Street Sandalwood Shaving Cream

Lord Premium Safety Razor Model LP1822L aka L6

Silver Tone Razor (not linking to this because importers have begun to substitute inferior razors)

I think it will be interesting to keep an eye on this.  I am going to start listing the most popular products of the previous month on the sidebar.






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  1. Johan says

    The only wetshaving products that you can easily find in the (European) supermarkets are Palmolive soaps and creams, rebranded Personna blades, and rebranded “Made in China” budget brushes.
    I think that answers your question about what sells best. If it didn’t sell, then supermarkets would not stock it.

  2. bruce says


    • says

      I am still evaluating blades but I am coming down to the end of my search. At least one more post about it coming but I have not been able to get access to the scanning electron microscope lately. I will hopefully be able to do that in the next two weeks.

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