Buying a TAG Heuer Watch? What you Need to Know

tag heuer watch

When it comes to luxury watches, there tends to be different brackets of prices and for those looking for a smooth introduction into the world of high-end watches whereby they can get their hands on a phenomenal luxury timepiece within spending a king’s ransom, TAG Heuer invariably stands out like a beacon as they really do have some exemplary and, more importantly, affordable timepieces.

But, let’s not get ahead of ourselves, let’s take a look at why TAG Heuer are worthy of your time (pun semi-intended) and hard earned money. First and foremost, TAG Heuer have an excellent heritage within the watchmaking industry and were originally founded in 1860 by Edouard Heuer who, by 1862, had a factory in St Imier and had patented his first chronograph timepiece. There are a lot of brand ambassadors who are only too happy to lend their name and image to TAG Heuer watches, with the likes of Leonard Di Caprio, Lewis Hamilton and Brad Pitt all previous and current advocates of the world-famous Swiss watchmakers. The brand’s most famous designer is Jack Heuer, who is the great grandson of the company’s founder Edouard, and Jack was responsible for the creation of the brand’s (perhaps) most famous series of timepieces, the Carrera. TAG Heuer are just synonymous with wristwatches, they are also heavily involved in the creation of timepieces mounted on dashboards of automobiles, planes and boats and there is a heavy motoring influence on many of the watches that they produce.

TAG Heuer are well know within the industry as one of the most innovative brands and have, in their time, produced some utterly exceptional luxury watches and it is little wonder that they are invariably the first brand that people think of when they are looking to purchase their first high-end timepiece. It goes without saying that any watch brand lives and dies by the quality of the collections that they produce and one of the main reason that you should be considering a TAG is the fact that they certainly don’t let anyone down with their collections – some of their best include:

TAG Heuer Carrera

tag heuer cerrera watch

The Carrera collection from TAG Heuer is definitely one of the brand’s most popularly and timelessly enduring and popular. This fantastically stylish series of timepieces is the brainchild of TAG Heuer icon and chief designer, Jack Heuer and they originally hit the market back in 1963. A superbly stylish series of watches which take their name from the epic Mexican Carrera Panamericana Race.

TAG Heuer Monaco

tag heuer monaco
TAG Heuer are somewhat synonymous with motor racing and none of their collection epitomises this affiliation better than that of theĀ TAG Heuer Monaco series of watches. These eye-catching timepieces are definitely one of the bolder and more unusual offerings from the Swiss watchmakers and the watch was made famous when it was worn by Steve McQueen in the hit 1970’s film, Le Mans.

Limited Edition TAG Heuer

tag heuer le watch

Most luxury watch brands offer limited edition timepieces of some description or other but this is an arena in which TAG more than hold their own with stunning limited edition offerings like the TAG Heuer Carrera Space X watch above which was released to commemorate the fact that TAG Heuer were the first Swiss watch brand in space, when one of their timepieces was strapped to the wrist of astronaut John Glenn during his triple orbit of the earth aboard “Friendship 7” in 1962.

The affordability (or at least relative affordability when compared to their competitors) makes TAG Heuer the obvious choice for a first luxury watch purchase. The Swiss brand has something that will cater to every taste, whether it be sporty, luxurious or classic, and they are a watchmaker with the sort of heritage and tradition of designing and crafting timepieces in the right way that everyone can get on board with.

So, for those men in the market for their first luxury watch but are a little at a loss as to which brand to plump for, I think it’s fair to say that TAG Heuer are a pretty good candidate with their exceptional array of high-end watches, which are available at the lower end of what is an often very expensive marketplace.

See more TAG Heuer watches @ The Watch Gallery.


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  1. Andrew Weidemann says

    Where can you find a Rolex for “Slightly More” than a Tag Heuer Calibre 5. All the decent late model rolexes START at double the price point of the Calibre 5 by Tag

    • Maurice Folkard says

      I have to laugh at some of these comments, The zenith movement is without question one of the finest chronograph movements ever made. So much so that even today it is still widely used and highly regarded after what must be 40 years. Only reason Rolex stopped using it was to use their own inferior in house movement. Strange that zenith daytonas are more sought after than regular daytonas.aAnd for the record Tag now have their own movement, and I am not talking about the 1887.

  2. Scott says

    I still have (and wear) my TAG SEL that I received for college graduation – in 1993. After 20 years, I think I’ve changed the battery 4 or 5 times and that’s it. I probably get more comments on it than I do my Submariner.

  3. Dr. K says

    Worth noting that not all TAG watches are can’t miss. For many years they were (and in many circles still are) frowned upon by watch aficionados as over-hyped and well-marketed, with quality lagging behind. They do have a very distinctive history, but appeared to be resting on their laurels for a while, churning out a lot of junk quartz models and overcharging for “high end” watches with stock movements that weren’t made in-house. It does seem that they are beginning to innovate once again and are making a comeback, perhaps realizing that some of their marketing dollars would be better spent on technology and design. But do your homework before you buy. There are plenty of watch producers who have models that are well-made and properly valued while also selling models that the consumer would be best to avoid. Simply choosing a brand doesn’t guarantee that your money will be well spent.

    • mantic59 says

      Can you be more specific on which TAG’s have a poor reputation? From my casual web surfing it seems like TAG (and Rolex) have pretty “bullet proof” reputations!

      • Cafetao says

        I can’t speak for Dr K but almost all but the most high end of Tag Heuers collection are movements that are purchased from others like ETA and Dubois Depraz. Even their in house 1887 Movement was originally designed by Seiko. Tag slightly modified it and builds it in Switzerland. Far from being a value they are generally overpriced for a watch with a derivative movement. The three hand aquaracer with a ETA 2824 movement is $2900 spend a little more and you can have a Rolex with an in house movement and higher quality. Even some of their highly touted pieces like the tenth of a second chronograph use a Zenith calibre. While they do make a high quality, watch in many ways the best that can be said about the majority of their collection is that your friends will recognize the name.

        • Darren says

          $2900 to $8550 is quite a difference in price if you’re going for the Submariner. The ETA movement is a tried and true movement that will keep good time and will be relatively inexpensive to repair. I find it funny that you’re knocking the Zenith movement that was featured in Rolex Daytonas for so many years.

        • damein says

          Why would you want the rolex when it doesnt look good because every brand has a watch exactly like it. The aquaracer is original comes in 43_46mm cases. Buying the 46 next month

    • Gary Alley says

      TAG must be shaking in their shoes. I spent $3650 for a TAG Calibre 5 and only three years later the crown broke. I have been waiting 12 weeks to have my watch back. Apple Watch has great quality and will have iPhone quality service. I bet it will take a maximum is 1-3 days to have one repaired. Swiss watch industry look out.

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